Start Your Business was selected for top of the funnel activity to launch the Sage ‘SPARTA’ campaign. This was a direct response campaign with measurable delivery activity including display print, online, on-demand video, radio, podcasts and HTML marketing. The campaign included a website ‘Homepage Takeover’ with forced traffic to the client landing page. The campaign involved a full front cover wrap, providing high visibility on the newsstand.  The deliverables also included scripted podcasts, a Sage campaign microsite and on-demand video.